Media planning & buying in Central Asia

We plan and manage advertising placements across digital and offline channels: selecting the right platforms, negotiating terms, ensuring correct delivery of materials, and controlling placement quality.
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    Placement strategy

    Quality and timeline control

    Transparent terms

    When this service is relevant

    • You are launching a brand or product in the region and need a turnkey media plan
    • You need to organize placements quickly and ensure predictable delivery
    • You lack local expertise in platforms, formats, and placement rules
    • You need offline channels (OOH, malls, airports, transport, press) and delivery control
    • You want centralized buying, supplier coordination, and reporting in one place

    Channels and formats

    Digital

    search and display advertising, video platforms, social media, programmatic (as needed)

    Out-of-home (OOH/DOOH):

    billboards, cityboards, digital screens, location-based placements

    Airports

    arrivals/departures areas, digital screens, lightboxes, branded zones

    Indoor in shopping malls

    screens, lightboxes, elevators/escalators, navigation, promo zones

    Transport

    exterior/interior branding, onboard screens

    Press

    newspapers, magazines, industry and business publications

    Special projects and integrations

    partner content, sponsorships, co-branded placements

    What’s included

    • Define the media objective and target placement architecture (reach, frequency, presence, priority cities/audiences)
    • Build the media plan and recommend the optimal mix of channels and formats
    • Negotiate with platforms and suppliers, agree on terms and the posting schedule
    • Arrange production and adaptation of materials to required formats (if needed)
    • Launch and manage placements, coordinating delivery and execution control
    • Verify correct posting and placement quality (proofs, photo reports, acceptance documents — as agreed)
    • Provide reporting on delivered placements and overall campaign outcomes

    What you get

    • A media plan with a clear rationale for channels and formats aligned with your brand objectives
    • Agreed placement terms and a single coordination track
    • An organized launch and stable campaign management
    • Quality control and confirmation of actual postings
    • Final reporting on delivered placements and campaign results

    How we work

    01

    Briefing and media objective definition

    02

    Planning: channels, formats, schedule, budget framework

    03

    Approvals and buying: platforms, terms, posting calendar

    04

    Materials preparation and launch

    05

    Campaign management and placement control

    06

    Final reporting

    Formats

    One-off media project

    media plan + buying + delivery control

    Turnkey campaign

    planning, launch, management, and reporting

    Ongoing support

    continuous media management and placement coordination across the region